My friend Silvana is starting a quality dog care business. I was thrilled when she asked me to design her logo. I love ambitious entrepreneurs, so I was excited to work on this project. Her new business is Little Monsters, after her own dangerously cute pups. I have no doubt that Silvana will offer the very best service, so if you live in Lake Mary, Sanford, Debary, Orange City, Deltona, Lake Helen or Deland, Flordia area I highly recommend checking out Little Monsters, Top Quality Dog Care!
Logo Design Process
When talking with Silvana, she said that she wanted something modern, clean and heart-shaped paw prints for the “i,” and “o.” Perfect! Since I’m into hand lettering and brush calligraphy this will be a golden opportunity to put my skills to the test.
First I practiced sketching the words.
Then I sketched out a few mock-ups for a logo. I also wrote down some notes about the business.
After a few attempts, I achieved the brush lettering to look I was aiming for.
I thought that this design was pretty good, but I love giving my clients options. So, I googled some images to create two more logos.
Then I traced and traced and traced, realizing that there are several wrong ways to outline an adorable puppy.
Eventually, I gave up on outlining the pup’s body and decide to just stick with the puppy’s facial features.
Next, I vectorized and tweaked each of the designs. It’s always fun to put your work on mock-ups. When a design is on a product, it helps the client visualize the design better, and it makes it feel more legit. 😉
Each logo came with an abbreviated logo design because sometimes you just need a logo that’s smaller.
I think you can tell which one goes with which.
After I had sent Silvana a complete logo package, she was delighted with the 1st logo option, as I had hoped. I gave a few different color options too. 🙂 I believe she picked out some lovely hues!
Little Monsters Top Quality Dog Care
P.S. I can’t express to you enough how badly I want a dog! I can’t wait to have my very own husky puppy someday when I’m a full-time blogger and can take my pup for walks and training classes. Till then, I’ll continue to dream.