“Design is a funny word. Some people think design means how it ‘looks,’ but of course if you dig deeper, it’s really how it ‘works.”
Every day you are exposed to landscapes full of advertisements made from words, sights, and sounds. As people have grown more accustomed to the saturation of advertisements, people begin to filter what is important to them. Good design will have the ability to capture your attention and affect your mood, feelings, interest and change your mind. The good stuff that catches our attention can swing our mood, alter our feelings, peak our interest and change our minds too. When good design achieves this kind of purpose, then it definitely becomes a success for your business. That’s why these 10 reasons to hire a professional graphic designer can help your business move to the next level. 10 Reasons To Hire A Professional Graphic Designer
Seeing is believing in the marketing world! This is where a professional graphic designer comes in handy. Because of their education and training, they can visually represent your great ideas. Graphic designers are good at making your thoughts come alive!
Many people don’t realize what makes a design good. So, what’s the big secret? Well, good design has the ability to affect someone on the emotional level. A good graphic designer communicates a client’s ideas by developing graphics that can enhance emotions, stir up memories, alter our attitudes and imaginations. Now that I’ve peaked your interest, here are…
10 Reasons to Hire a Professional Graphic Designer
1. Graphic designers understand that image is everything:
A graphic designer knows that they only have 3 seconds to grabs a person’s attention. Therefore, the first impression means everything. This means that the branding has to be consistent and recognizable. A design has to be aesthetically pleasing to the observer or it can run the risk of being passed over.
2. They understand that budgets are a reality:
One size does not fit all when it comes to design. Small budgets and constraints are part of the business. A good graphic designer will be flexible enough to make you feel comfortable. If you cannot afford full color then they will work with one or two. If you cannot afford a huge website then start small and build it as you go along. As you continue to work with one designer, the relationship will build, and the designer will understand you, your business, and how to help your business grow. It’s most beneficial to continue working with one designer as long as the relationship is healthy for both parties. It’s important to have the same amount of flexibility with the designer too. When the designer states their rates, don’t hustle them to drop their prices.
3. They are visual teachers:
Graphic designers are good at breaking down the process. They are really good at taking your idea and making it clear to your target audience. What may make sense to you, may not be straightforward to your ideal client. Good designers and help you develop your idea is a visual way so that your clients understand what you offer and trust you more for it.
4. Designers are in the business of communication:
Good graphic designers are communicators. Designers speak in the language of layout, good paper, color, style, lettering and all the technical aspects of printing and screen display. That’s what design is all about: to visually communicate your product and service in the most effective way while keeping it visually appealing and noteworthy.
5. A designer can save you time and money:
DIYing your projects isn’t always the best idea. Doing things yourself will most definitely eat your time that you should have spent working on something else – something you enjoy doing. If you’re not familiar with the layout, certain software, or setting up a website, then you could be working on it for a while. The amount of frustration and time wastage is not worth it in the long run. Give yourself some much-needed peace of mind and hire a design professional. You won’t regret it!
6. A designer can help you understand what you really need:
Sitting down with a designer, or video chat, can help you get a strong handle on your vision for your business. Graphic designers can help point your marketing and advertising in the right direction. Sometimes you know what you want but can’t fully explain it. A graphic designer’s job is to package all your ideas by brainstorming with you. This is a casual meeting where any and all ideas can be discussed. The good ideas move forward while bad ideas get tossed out of places on the back burner. From here a graphic designer can help you with decisions about your marketing, advertising, branding and your website.
7. A designer will make your business look professional:
Graphic designers do more than just create logos, fiddle with fonts and save color palates on their Pinterest accounts. They are concerned about making each bit of your business work together in a visually pleasing, consistent way. This includes your website, newsletters, annual reports, sales sheets, product spec pages, brochures and your business cards, and beyond. A good designer can make these look consistent, professional and suited to your market. It’s amazing how little things like font size, justification of the text, text wrapping, and text spacing, color and image placement can make all the difference.
8. A designer will help you get noticed:
Design standards and trends are always changing. It’s important that your business looks relevant into the ear. If your website and marketing materials are dated, people may think your business isn’t suite for today’s present culture. Make sure to use every advantage and resource you can in order to get noticed. This is a repeat process, so, things will need to be updated and refreshed often. It’s good to have a designer start that marketing momentum with you.
9. They’re your support team:
Graphic designers, don’t only want to get paid for their services. They genuinely want your business to succeed. A designer is going to perform their best so that you feel satisfied. Working with a graphic designer is a partnership and friendship. They can be your go-to person for future projects and website updates. The longer the working relationship the better your business will be in the long run.
10. Your business is worth it:
You started a business because you have a goal. After long hours, sleepless nights, and all the hard work you have put in to make this goal happen, you owe it to yourself and your business to find the best graphic designer to help promote what you do best. Additionally, a graphic designer will showcase your business in their portfolio, and credit you for being an expert in your field.
Have these 10 reasons to hire a professional graphic designer been convincing to you? I hope this has been helpful if you have been sitting on the fence and about ready to make the leap.
Still unsure about hiring a professional graphic designer? Read these helpful blog post:
- Ultimate Branding Checklist
- How to Choose a Designer
- 4 Stepping on Brand Clarity
- Should I Hire a Graphic Designer or DIY?
- How to Have a Great Client & Designer Relationship
If you would like to work with me, drop me an email. I’d love to learn about your business and see how I can help you succeed.
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